After the student graduates as a dental surgeon, the person will be faced with several factors that will play an important role in the surgeon’s growth. The individual will face a massive competition of dentists who want to excel in this area and if the person is not willing to improve and acquire skills will not be able to distinguish in this area. One of the best allies for the dentist to position himself in the market, apart from his skills, is the correct use of marketing.
Marketing are sets of strategies or activities that study the behavior of markets and the main needs of consumers. By studying the desires of potential consumers, it helps to know how to capture and retain the audience. Nowadays, the people who invest in a good marketing plan are those who tend to be much more successful due to the fact that methods are analyzed and visualized according to the dentist’s needs and the service capacities that can be offered.
To make the dental clinic more important, it is necessary to have a target audience or specialization. Many dentists in Tijuana use this type of strategy, for example:
Preventive dentistry- plaque detection, placement of sealants, preventive orthodontics, etc …
Curative Dentistry- Restorative and aesthetic treatments, maxillofacial surgeries (orthodontics, odontopedoatrics, odontogeriatrics).
Rehabilitation dentistry – prosthetic treatments and implantology (dental implants Tijuana, prostheses, among other things).
To attract the attention of consumers you can use different methods or categories.
Discounts and promotions
We know perfectly well that people are fanatics of everything that involves saving money, using that factor can make the population know your services and find out what are the main needs that happen to the people. It is important that if you are going to carry out this type of strategy you are based in the socioeconomic level and in the geographical location.
Image is everything
It is well said that a good image opens the doors to many opportunities so you must take advantage of this detail to stand out from the competition. The good use of this element will allow you to attract more people, likewise, you can use certain services that will be attractive and will help people feel comfortable with the services offered. For example, if your clinic is focused on children, you can use decorations that attract their attention or use a children’s area.
Other details that you can offer to your patients is to offer them water or coffee, to give them free oral hygiene kits or internet, although you think that they are insignificant details they really are not, your patient will feel comfortable and with attention, this will achieve that it visits constantly the doctor’s office.
Hello digital era!
It is necessary to revolutionize and one way to do it is through social networks and websites. This kind of platforms help you to let people know more about your clinic and all the services you offer.
To have an active social network is important to generate quality content and interest according to your target audience. Produce audiovisual content to attract more attention. And dedicate time to those people who follow you, answering any doubts they may have. Concerning to websites, you can create a space for you to upload interesting content, that is, a blog and you can follow other recommendations to make your page more popular.