Every good businessman knows that even in times of crisis the marketing budget should never be missing and they have done so since marketing in Spain reached 5,400 million euros in investment last year. But neither is investing to invest, you have to know what to invest.
When we talk about where the marketing budget goes, we find that there is something like market research to the promotion of new releases, from brand management to sales, advertising and public relations. One of the newest developments in marketing and the one that has been most invested in online digital marketing and it works for almost everything from smartphones to Tijuana dental implants.
This can be seen by the 23% growth in money spent on online advertising, on the other hand, traditional media only 2%.
Why digital marketing
The agencies of attention of companies are interested in the commercialization of products online. To start, highlight that it is a cheaper means, compared to traditional channels. In fact, the most diversified or moldable service agencies, to fit the specific budget of the company.
On the other hand, the online results can be measured more easily, lend themselves to a segment more easily and allow to carry out another plane of a whole community, which facilitates creating audiences and making brands.
It is not the panacea, however. Digital marketing may not be the best option in terms of what public or what products and, even if it is appropriate, companies that can be bought on time, budgets and efforts are counterproductive.
Whatever the objective pursued or the strategy that is being developed, the focus should not be lost from the audience, the public of the company in question. It is important not to rely solely on the analytics offered by pages such as Google Analytics: The best way to understand your audience is to ask them.
Let’s put ourselves in the shoes of a company that wants to work in a field such as positioning in Google. They estimate, specifically, that positioning themselves in Google will make them gain visibility, what they consider fundamental, and hire a SEO expert. Being professionals, they will help you not to get away from the audience, but it is your responsibility not to lower your guard.